Shim Gun-wook (Kim Nam-gil) is a dark, mysterious and charismatic man who tries to infiltrate the affluent Hong family and their Haeshin corporation, by wooing their youngest daughter, Hong Mo-ne (Jung So-min). Mo-ne is a bubbly and innocent college girl who is smitten by Gun-wook. After meeting him, she breaks off her engagement with the man her family arranged for her to marry. Her parents are unhappy because it was supposed to be a marriage of convenience, between two rich and powerful families.
Moon Jae-in (Han Ga-in) is an ambitious art consultant who aspires to marry into a rich family. When she sees Gun-wook with Mo-ne, she mistakes him for her brother, Hong Tae-sung, and tries to get close to him. Gun-wook knows what she is up to and plays along by not revealing his true identity. When she later finds out, she is infuriated. However, they become friends when he helps her out of a sticky situation and they realize they are alike in many ways.
Mo-ne's father, President Hong decides to give Gun-wook a chance to prove himself. He will give Gun-wook a job in Haeshin if he can bring Tae-sung, the black sheep of the family, back to Korea from Japan. The smart and resourceful Gun-wook successfully gains Tae-sung's trust and completes his task. He also helps Jae-in get close to Tae-sung.
Gun-wook gets a job in Haeshin and he starts to seduce Mo-ne's big sister, Hong Tae-ra (Oh Yeon-soo). Tae-ra is married with a daughter, to a man her family chose for her. She has never experienced love before and she becomes dangerously attracted to Gun-wook.
One day, Mo-ne and Jae-in catch Gun-wook and Tae-ra kissing. They are both devastated. Although Jae-in has successfully captured Tae-sung's heart, she confesses to Gun-wook that she is in love with Gun-wook. Gun-wook loves Jae-in too but he rejects her and pushes her to Tae-sung. Later, Jae-in finds out that Gun-wook's motive for entering Haeshin is not that simple.
Gun-wook has a dark and sad past. When he was a boy, he was suddenly told that he was Hong Tae-sung, President Hong's illegitimate son. He was forcefully taken away from his mother and step-father, and brought into the Hong family. Just when he finally adapted to his new family, President Hong discovered that he brought back the wrong child. Gun-wook was chased out of the house and injured seriously in the process. His parents died in a car accident while on the way to fetch him home. He almost died on the streets but ended up in an orphanage.
Gun-wook hates the Hong family for causing his parents' deaths and chasing him out cruelly. He is back for revenge and has designed an impeccable plan. He indirectly causes the death of President Hong's eldest son Hong Tae-gyun, makes Tae-ra get a divorce, turns in evidence of Haeshin dealing with slush fund to the police, and causes President Hong's health to collapse.
There is a twist in the end when Gun-wook finds out that he is the real Hong Tae-sung afterall. President Hong's wife could not accept a child fathered by her husband with another woman. She would rather raise a stranger's child and thus, she forged the DNA reports so that she could send the real Tae-sung (Gun-wook) away.
Gun-wook is full of guilt for causing the destruction of his own family. Jae-in comforts him and he decides to live a peaceful life with her. However, Mo-ne who does not know the truth and hates Gun-wook, shoots him with a gun. To protect his sister, Gun-wook disposes of the weapon and finds a quiet place to die from his wound. Jae-in, who does not know the missing Gun-wook is dead, continues waiting for his return.
"Bad Guy" was supposed to be 20 episodes long but because Kim Nam-gil was called up for military service in the middle of filming, it was cut down to 17 episodes. Kim Nam-gil's screen time in the last few episodes was greatly reduced too. I personally love the first 14 episodes, and if not for the abrupt ending, this drama would have been perfect.
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